April 2024

What Triumphs and What Not in the Advertising & Digital Marketing Landscape.

Leave a Comment / Trends in Advertising & Digital Marketing / By

Success in the dynamic field of digital marketing depends on keeping up with the latest developments. In order to develop successful marketing strategies. As Alpesa Media, pioneers in advertising and digital marketing, we’re thrilled to explore the currents of 2024’s marketing trends. Join us as we unveil what’s sizzling hot and what’s cooling off in […]

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google latest update on top ads

Google’s Top Ads Update 2025: How to Maximize PPC Leads

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Introduction The landscape of search advertising is shifting. Google recently updated its definition of what constitutes a “top ad” in search results — and for businesses relying on paid search campaigns, especially those focused on leads and conversions, the change matters. In this article, we’ll explore: what exactly the update involves, how it impacts your

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